NBA Victor Wembanyama

The goal

Warner Bros. Discovery aimed to capture the excitement and significance of Victor Wembanyama's draft by the Houston Spurs. They wanted to create a multifaceted campaign that would not only inform and excite basketball fans but also position Wembanyama as a future star in the league. The objective was to generate buzz around the draft, increase viewership, and create memorable content that resonated with a broad audience.

Warner Bros. Discovery sought to leverage this moment to enhance their brand's connection with sports enthusiasts and celebrate the beginning of Wembanyama's NBA journey.

The challenge, and how we solved it

Warner Bros. Discovery faced a significant challenge with a limited amount of footage of Victor Wembanyama, which was only provided two days before the airing. This tight timeline put immense pressure on the team to deliver high-quality content quickly. The footage required extensive chroma key work to remove the green screen background.

To overcome this, our team implemented advanced VFX techniques to seamlessly integrate Victor into dynamic and visually appealing backgrounds. We focused on creating a subtle yet striking visual aesthetic that highlighted his presence and the significance of the draft. Despite the tight schedule, we successfully delivered a polished and engaging presentation that met Warner Bros. Discovery's expectations and effectively showcased Wembanyama's potential.